![]() There are some potential drawbacks to using Yelp that you need to be aware of, too. Sounds simple? It is, but there's more to it if you're a business owner expecting to get the most out of Yelp. That creates word-of-mouth advertising for local businesses that, in turn, generate more business for them. Its premise is simple: Customers use a business's services and then rate and review their experience. Yelp is one of the internet's most popular user review sites.
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